A business’s exterior signs make an impression that reflects its values, persona, and brand image. They’re essential for attracting and communicating with customers, increasing foot traffic, and building a recognizable presence in the community. High-quality exterior signage is an investment that provides long-term visibility and benefits for businesses of all sizes.
Whether you’re looking for unique exterior business sign ideas to attract more shoppers, or simply need to add some new visuals to your storefront, Madison Sign Company has a variety of customizable options to help you get noticed. Some of our most popular exterior business sign types include:
Monument Signs
One of the best and most impressive outdoor commercial signage ideas is a monument sign, which is a free-standing display that creates a sense of prominence on a building or property. These signs are typically made of stone, brick, or concrete and can be customized to fit your branding needs. They’re ideal for corporate buildings, retail stores, professional offices, and upscale shopping centers.
Coroplast Signs
Coroplast signs are a cost-effective option for customizing your storefront with vibrant, eye-catching colors and designs that are in line with your branded aesthetic. They’re also easy to read, allowing you to communicate the most important information your potential customers need.
Keep in mind that most of your audience will be viewing your signs from a distance, so you’ll want to ensure your message is clearly readable. To accomplish this, your signs should be high-contrast with their surroundings and ideally use a font that’s easily recognizable and aligns with your branding. In addition, we recommend following the 10-by-1 rule, which states that each inch of letter spacing can be read from a maximum of 10 feet away.
Large Exterior Signs
For businesses located on a busy highway or spread across large campuses, large exterior signs are a must for visibility. They’re able to capture the attention of customers from far away and can even incorporate directional information for those unfamiliar with your area. Large signs are available in a wide range of styles, including billboards, pylon, and entranceway signs.
Interior Business Signs
Whether they’re located in the reception area, lobby, or kitchen, your business’s interior signage is critical for creating a seamless customer experience and supporting your brand image. They’re also a great way to promote your specials, products, or services and can include logos, quotes, or other important messaging. Signs for your restaurant or coffee shop can showcase menu items and ambiance and draw in more patrons.
The impact of a well-crafted outdoor sign in Madison extends beyond just attracting customers; it also builds brand recognition over time. For businesses in Madison, investing in a custom outdoor sign is a strategic decision that can enhance credibility and reinforce their presence in the local market. By partnering with a reputable Madison sign shop businesses can ensure that their signage not only stands out but also serves as a long-term investment in their marketing strategy. Whether it’s for a retail store, restaurant, or office building, an expertly designed and installed outdoor sign can create a lasting impression on both residents and visitors alike.